Works with cultural projects has both many advantages, and complications, but the team of the Jumbo PR&BTL agency successfully managed with these planned tasks. Representatives  of mass-media had a possibility to communicate with artists, whose pictures are proposed within the framework of the project «Ideal age», to hear «from the first persons» the vision of each of them about their place in the art and art as a whole, and also to know professional opinion of the acknowledged art critics.

 

Conceptuality of main subject of Bloomsday festival of modern art – a «Ulysses» novel by  James Joyce – are underlined by unique sculptures of Alexander Lidagovskiy, and also – objects from Marat Gelman, XL and Aydan galleries.

 

According to words of Oleg Bayshev, curator of the Bloomsday festival, the events which carry such an aesthetic value can be counted using fingers of one hand. Mass media of today are anymore oriented to the cultural measures, the art market becomes more attractive for them, and together with it – the high-quality level of publications grows up. Our partner, the Jumbo PR&BTL, now serves for us as a wonderful communication bridge, giving possibility to carry optimal information about our projects to mass-media and target audience.  Now the art already causes commercial interest, the clients of gallery come to understanding, that pictures are very good capital investment».

 

The presentation of project «Ideal age» which became a loud public event, was reported by three key TV channels, including «1+1 Studio»  and «5-th Channel», and more than 10 social, political and business editions and 5 glossy editions (HoReCa and society).

 

The project «Ideal age» of the Bloomsday festival, presented in  the Collection gallery (address: 8, Pankivska st.)  The exhibition will last  till August, 15.